DIRECT RESPONSE FRAMEWORK
04
Offer Stack & Bonus Enhancers
Build irresistible value that justifies premium pricing and creates urgency through strategic bonus stacking
List your main deliverables ā what the buyer actually receives.
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Focus on tangible outcomes and specific deliverables. Each item should clearly communicate what the customer gets and how it helps them achieve their goal.
List the core components, tools, and resources that form the foundation of your offer. Be specific about formats, timelines, and quantities.
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š Core Deliverable Examples
- 6-week live coaching program with weekly 90-minute group sessions
- On-demand course with 10 comprehensive video lessons (4+ hours total)
- 20 pre-written email templates for different industries
- Complete system blueprint with step-by-step implementation guide
- Monthly group coaching calls for 6 months (12 total sessions)
- Private member community with expert Q&A support
List bonuses or extra value that increase urgency, speed, or ease.
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Bonuses should accelerate results, remove friction, or provide exclusive access. Use scarcity and time-sensitivity to drive immediate action.
Add bonus tools, fast-action rewards, exclusive resources, or limited-time extras that make your offer irresistible and create urgency to buy now.
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š Bonus & Enhancer Examples
- Fast-action bonus: 30-minute private strategy session (limited to first 25 buyers)
- Swipe file with 50 high-converting headlines and subject lines
- Quick Start checklist to launch in 24 hours
- Done-for-you templates pack (normally $297, yours free)
- Exclusive mastermind invitation (next 48 hours only)
- Personal implementation session worth $500 (first 10 buyers)
- Case study vault with 25 real success stories and breakdowns