1
Foundation
2
Objections
3
Transformation
4
Urgency

Screen 3 – Before & After Transformation

Paint the complete transformation story that shows your prospect the dramatic change possible with your offer.

What is your customer's situation before using your offer?
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Focus on emotions and specific struggles
Describe your customer's life or business before discovering your offer. Focus on how they feel, what they struggle with, and what's not working.
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Example "Before" States

  • Constantly posting on social media but getting no leads
  • Feeling lost and doubting whether they're cut out for business
  • Spending money on ads that don't convert
  • Watching others succeed while they spin their wheels
  • Working long hours but barely making any money
  • Wasting time trying random tactics from YouTube
← Back to Objections