Neurodesign Principles
How color theory and visual rhythm shape emotional responses in UX design
Color & Emotion
Focus
Calm
Energy
Balance
Emotional Response
Warm Colors
Stimulate focus, memory & performance
Cool Colors
Promote relaxation & creativity
Key Design Insights
1
Contrast & Attention
Higher contrast attracts attention and improves memory retention by 5%
2
Accessibility
1 in 12 men and 1 in 200 women have color blindness
3
Visual Rhythm
Balanced patterns guide users through content naturally