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The narrator discusses strategies for creating successful $17-$47 info products. He says most people overload these with too much content and bonuses. Instead, solve one specific problem quickly. For example, provide a cold email script that got 287 clients rather than a full course. This has lower risk of time and money for the customer.
Also target people already aware of the solution. If selling an Amazon FBA product, target those who already know what FBA is rather than total beginners. This avoids needing to sell them on Amazon itself.
Finally, the narrator enjoys running these funnels and says that even if break even, you acquire customers to upsell to higher priced offers. He offers to make future videos on upsells and conversions if there is interest.
The narrator wants to create a $47 low-ticket digital product to generate $1 million in sales. Key points:
The narrator will continue to share results and optimizations made over time.
The narrator shares metrics and strategies for creating a profitable low ticket offer. He recommends pricing under $50 with a 10% conversion rate. An offer bump at checkout can increase order value, with a 30% conversion rate on a $27 upsell. A one-time offer after purchase may convert at 2%, priced at $197.
The goal is to break even on advertising spend with the low ticket offer. This brings in highly qualified customers to upsell into a high ticket offer. With conservative estimates, if 1% buy a $5,000 offer, monthly profit is $5,000. With optimized metrics, monthly profit could reach $200,000, with $2.4 million annual profit.
The key is using the low ticket offer to build an audience to upsell. This avoids "tire kicker" leads that cost money. Instead, customers pay to opt-in and engage with your content. The low ticket offer should provide extreme value to build authority. Then customers get guided into the high ticket offer through the sales funnel.
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The narrator, Jason Moss, explains why low ticket offers under $250 can benefit coaches who already sell high ticket programs over $2,000.
Low ticket offers provide an entry point for new clients to experience your services with little risk. This builds trust so they may later purchase your high ticket programs after seeing you deliver value.
They also allow you to build an email list of paying customers who are more likely to purchase again, rather than just followers who never pay.
If running ads, low ticket offers can help recoup ad spend faster to reinvest in more ads and scale your audience.
He recommends adding low ticket offers once already established selling high ticket, not as a new coach. The goal isn't high revenue but upsell opportunities into high ticket services.
Solve a narrowly defined first stepproblem rather than the big transformation you provide in high ticket. Come out of the low ticket offer still needing your high ticket program.
Record it as an evergreen course to easily scale. Launch live first for initial cash flow then transition to always available on your site.
Price under $100, pitch high ticket within the low ticket offer videos, collect lead info to call/text for personal outreach, have post-purchase email funnels with further pitches to high ticket.
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The narrator dislikes high ticket sales because of the stress managing high expectations from clients paying thousands of dollars. There is also risk if many clients ask for refunds. A $30,000 refund hit once hurt a colleague. Another faced a lawsuit from upset $18,000 clients.
The narrator made $132,000 last month from low ticket offers under $100. This semi-passive income works well for the narrator as a new mom. Low ticket sales need lots of traffic, patience to build over years, and adherence to the “rule of five ones” strategy:
The narrator hits 7 figures in months doing this. A free course teaches creating an irresistible low ticket offer.