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The narrator claims cold email was key to scaling his PR agency Otter PR to $600,000 per month without paid ads. He has sent over 20 million cold emails, built cold email machines for over 100 businesses, and generated millions of dollars with cold email.
Cold email works well for B2B services targeting other businesses. It is cost-effective, not reliant on paid ads, scalable, and delivers immediate results.
To write effective cold emails, focus on sparking interest and getting them to take action rather than selling or promoting. Use simple language, have a clear call to action, and establish credibility through social proof.
To find the right cold email audience, target people who don't get much marketing outreach. New and small companies tend to be more responsive. Avoid overused lists like recently funded companies.
To get email lists affordably, use databases with lifetime deals, services that scrape and resell lists, scrape social media and Google Maps yourself, or use email finding tools.
For infrastructure, the narrator recommends buying domains on GoDaddy, using his setup service starting at $3 per month per mailbox, and the sending platform Instantly.
Important metrics to monitor are open, reply, and opportunity rates. Aim for at least 60% open rate, 2% reply rate, and 1% opportunity rate.
Use AI carefully as too much can seem deceptive. Focus on minimalist personalization like competitor name rather than general compliments.
To scale, start with 10 domains and 30 mailboxes. Once profitable, scale to 30 domains and 90 mailboxes. Then go to 100 domains and 300 mailboxes to send 12,000 emails per day.