The narrator analyzes a case study posted in the Skool community by Julia, who converted her free Facebook group into a paid membership on Skool and made over $4,000 per month in recurring revenue.
Julia used ManyChat to drive Instagram followers to her Skool membership page. She offered a contest to encourage sign-ups. Pricing it at just $0.90 per day made it a no-brainer purchase.
The narrator goes through Julia's funnel, showing how she captures leads with a free course, directs them to a video sales letter, and closes them into her $27 per month membership.
He emphasizes how Skool consolidates all the tools entrepreneurs need into one platform - landing pages, memberships, and more. The narrator himself uses Skool and shows his own membership site as an example.
He says future case studies will showcase people making even more money with Skool. The platform's all-in-one nature and built-in subscription features make it easy to generate recurring revenue.
The narrator has 1,200 paying members in his online community on Skool at $97 per month, generating over $100,000 monthly revenue.
He explains his 3-step process to building a profitable membership community:
He shares specific strategies for community building, member engagement and lead generation, including:
His tactics have generated over $600 in new monthly revenue from 57 people who initially declined membership.
The narrator shares how he generates recurring revenue customers with Skool by driving social media traffic to a freebie offer, capturing emails, and sending a 52-week email sequence.
This results in new Skool community members who are auto-DM'd to schedule a discovery call. On the discovery call, they discuss joining a high-ticket coaching program. If they can't afford it, a $49/month membership is offered instead where they can put down a deposit to access the coaches and community.
The narrator closes by offering to set up a free Skool community for anyone who DMs him the word "school," as he's a top Skool affiliate. This also grants them access to his $49/month community.
The narrator has an automated sales funnel that directs traffic from TikTok and YouTube into his online community, The Content Academy, where he sells products and memberships without sales calls.
It starts with creating persuasive videos on TikTok and YouTube to drive traffic to an opt-in page created using The Stand Store to smoothly direct visitors to his landing page. He offers a free automated system to compel people to join the community.
After submitting their information, visitors access the full product offer page. Then a Zapier workflow checks the email validity before triggering an email sequence for new leads offering the free bonus content system promised initially.
The follow-up email sequence strategically embeds videos into the community platform to expose visitors to more free content and opportunities to try the paid memberships. Purchases automatically enroll customers into his Close.io CRM to confirm the sale and update tags to stop email sequences.
The narrator emphasizes this organic, community-driven system builds an audience that passively understands the value proposition so they buy without needing sales calls, freeing up time to create more content.
The narrator states that he will provide a full course on how to grow and scale a paid community earning $10,000 to $50,000 per month. He analyzes top educational influencers' systems for synthesizing and creating content to build an audience and sell knowledge products.
Paid communities are seen as the next evolution of the creator economy. The narrator launched his own paid community months ago, earning $220,000 in 5 days. He claims being ahead of the paid community adoption curve is key.
The course covers developing an online presence, becoming a content synthesizer, productizing knowledge, and launching a paid community. The narrator stresses that creators bringing audiences off-platform to paid communities early will lead the pack.
He states paid communities can be created around nearly any niche and info products framed through education perform best. For creators, communities build an acquisition channel to monetize audiences. Non-creators can also partner to launch communities and products.
The course is suited for those with or without an audience who want to stay ahead of creator economy trends via communities. The narrator calls communities highly leverageable, requiring little overhead while allowing infinite resales of digital access.
For creators beginning with no audience, the narrator recommends concurrently building a personal brand while launching their community using his 6 step system. He notes by his math even 1,000 followers can potentially generate $1,000+ in community revenue monthly.