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The narrator shares various AI marketing tools that have boosted their agency's leads by 68% in 2023. They predict even more advanced AI tools coming in 2024.
Opus analyzes long videos to find viral moments and add graphics and subtitles. It saves video editors thousands of hours. Zapier automation detects new YouTube videos and generates customized posts for Twitter, LinkedIn and Facebook.
The narrator uses Instantly AI and custom GPT prompts to create hyper-personalized cold emails at scale. They offer free custom articles on USA Wire to generate leads.
The narrator predicts future AI tools like Hen.com will create photo-realistic avatars for unlimited short-form video content. An unnamed AI Chrome extension will generate relevant comments on social media posts. A secret tool writes 100-page books in 5 minutes for under $5.
The narrator says AI tools still fail at writing scripts, designing ads, building websites and having sales conversations. The narrator invites viewers to share their own successful AI marketing tactics.
Here is a condensed summary of the main points from the text:
AI will completely change how agency owners work. Those who adopt current AI tools and don't shy away will be more efficient, make more money, and dominate their marketplace.
The narrator shares numerous AI tools for digital marketing agencies:
The narrator also shares productivity tools like Text.com, Otter.ai, and Rewind.ai.
The main theme is using AI to save time and work more efficiently in digital marketing.
Here is a condensed summary of the main points from the text:
Content marketing: The narrator recommends creating a video podcast in 2024. This builds relationships and is easier to find an audience for than traditional podcasts. Use ChatGPT to generate podcast topics and outlines to save time.
Social media marketing: Repurpose long-form video podcast clips into 1-3 minute shorts for platforms like TikTok, Instagram, and YouTube. AI tools can identify the best clips. Being everywhere builds trust.
Search engine marketing: Create deep, experience-based written content that AI can't easily replace. Alternatively, create video content that ranks on YouTube instead of Google.
Email marketing: Use AI quiz builders to create high-converting lead magnets. Quizzes convert at 40% compared to 22.8% for ebooks.
Paid marketing: Spend budget on Meta/Facebook/Instagram ads to drive traffic to your lead magnets. Use ChatGPT to write high-converting ad copy.
ChatGPT and other AI tools can produce inaccurate or harmful information. The narrator warns not to rely solely on AI for decision making. However, AI can be useful for brainstorming and market research. The narrator shares 3 prompts for creating detailed buyer personas:
1. Describe demographics, challenges, values and motivations of the ideal customer. The more specific the input, the better the AI output.
2. Identify the customer's fears and anxieties around the problem. This emotional insight helps create persuasive messaging.
3. Write a journal entry from the customer's perspective, using their language and thoughts. This provides inspiration for relatable copywriting.
The narrator explains how following these prompts resulted in a detailed persona and emotional buyer journey for "Laura", a luxury dog owner. While the AI output shouldn't be used verbatim, it provides a strong starting point. The narrator recommends combining AI with proven copywriting formulas to create powerful marketing assets faster.