The narrator states that there is a scientifically proven website layout that can triple growth and sales. By using eye tracking software to understand where users look on a website and what causes them to leave, Mike was able to optimize his site layout. The key is to put the most important content where eye tracking studies show people look the most.
The narrator shares five layout tricks for an optimal website:
By following scientifically proven layout principles, you can turn your website into an automated client-generating machine.
The narrator states that some online courses on Udemy have made over $34 million in sales. These types of digital products can generate passive income for years since they only need to be created once but can be sold over a million times.
The narrator explains two methods for creating profitable online courses in 2024 using AI:
The manual method involves researching top selling courses on Udemy to find popular topics and gaps, using ChatGPT to rewrite transcripts into original course scripts, creating videos with AI tools, and then selling the course on Udemy or your own platform.
The AI-automated method uses a tool called Eureka to analyze topics and niches to find opportunities, build course outlines, generate scripts with ChatGPT integration, and more. You still need to create the videos yourself.
The narrator emphasizes putting in effort to lower refund rates and make more money long-term. AI can automate much of the process but thoughtful courses tailored to students work best.
The narrator continues explaining how to set up a Google Ads campaign targeting people searching for Invisalign in Melbourne, Australia.
He advises renaming the ad group to include the location (Melbourne) and service (Invisalign treatment), so it's easy to understand the purpose of each ad group when analyzing performance.
He then demonstrates using the Google Keyword Planner to research potential keywords, focusing on "high intent" keywords where searchers are likely ready to take action, not just researching.
The narrator explains the concept of "quality score," where Google rewards relevant, targeted ads by discounting cost-per-click. He emphasizes optimizing ads and landing pages to match keywords to maximize quality scores and ad performance.
He shows how to use the Google Keyword Getter extension to discover additional relevant keyword ideas. He also advises on setting up separate ad groups for different services to keep quality scores high.
The narrator says he'll cover writing high-quality ad copy and setting up tracking in the next video.
The video discusses how to make money by creating and selling online courses on Udemy.
It is a tutorial for beginners with no prior experience in course creation. The goal is to provide guidance on the entire process of course development, from initial planning to launch and marketing.
Topics covered include:
By the end, viewers should have the knowledge needed to create and sell their own online course on Udemy as a money-making endeavor.
The narrator demonstrates Microsoft's new AI technology that can animate a static face image to match an audio clip, creating realistic lip sync and facial expressions. The AI can generate video up to 40fps with negligible latency, enabling real-time use cases. Examples are shown animating photos of people and paintings, matching various emotions and languages. The narrator compares it to similar technology from Alibaba. He says it has concerning implications for deepfakes and deception but impressive capabilities. However, Microsoft has no plans to release it publicly due to misuse concerns, similar to OpenAI limiting access to models like DALL-E.