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The narrator provides instructions for creating YouTube video watermarks using Canva. The goal is to create watermarks that encourage viewers to subscribe.
The first design uses a red YouTube icon and the word "Subscribe" in white text. This square image can be downloaded and added as a watermark in YouTube Studio.
The second design replicates the pill-shaped gray Subscribe button using text with a rounded background effect in Canva Pro. The finished design has a transparent background so only the text and pill shape show up as a watermark.
For free Canva users, Adobe Express is recommended to remove the background. The finished watermark can then be added in YouTube Studio.
The narrator also promotes a YouTube course for beginners focused on setting up a channel, creating video ideas, and publishing the first four videos.
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The narrator states that the landing page is the most important page on a rank and rent website. It's where keywords, services, and locations are targeted to generate leads and get clients.
The narrator demonstrates creating an optimized landing page in ChatGPT by first creating a custom ChatGPT focused on generating landing pages. Detailed instructions are provided by ChatGPT on how to build the custom ChatGPT.
For the case study example on targeting "emergency electrician oxed", the custom ChatGPT generates meta title, meta description, H1, and other on-page content very quickly. The narrator notes the content is rich, targets key entities, provides calls-to-action, and structured areas to place additional elements like a contact form.
The narrator explains this custom ChatGPT means optimized landing pages can be created repeatedly, just by providing a keyword, service, and location. At $20 per month, it's cost effective for entire portfolios of sites.
The narrator invites viewers to provide feedback, take the concept in new directions, and share how they implement the landing page creation process.
The narrator walks through how to make a YouTube banner for free using Canva. Go to Canva and search for "YouTube channel art" to find templates with the right dimensions. Customize the template by changing colors, adding text, images, etc. For example, the narrator changes the text color to match his YouTube channel brand, adds his name, changes the icon to a camera, and adds text about posting weekly videos.
Once done customizing, download the banner as a PNG file and upload it to YouTube (the narrator has a separate tutorial on how to do that). The narrator then recommends making an end card for your YouTube videos to get more views, and links to a Canva tutorial he made on how to do that.
The narrator explains that ClickBank is an affiliate marketplace where people can promote products and earn commissions. He outlines the four key things beginners need to know:
1. Understanding what ClickBank is and how it works. It connects sellers with affiliates who can promote their products.
2. Knowing how to sign up for a free ClickBank account. You pick a country, enter your details, and create a nickname to generate affiliate links.
3. Finding the best affiliate products to promote. Look at gravity scores, payouts, and use the affiliate page to understand the offer.
4. Understanding different promotion methods. Popular options include social media, YouTube ads, landing pages, and sending traffic to the affiliate link.
The narrator demonstrates how to find winning offers, generate affiliate links, and shows examples of people promoting ClickBank products on Instagram and Pinterest. He recommends YouTube ads as one of the most effective promotion methods.
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The narrator provides a step-by-step guide on how to create a YouTube channel in 2024, focusing on key setup steps for beginners.
He recommends creating a separate business account and verifying your channel to unlock crucial features like longer videos and custom thumbnails.
Other important tips covered include: properly setting upload defaults to private or unlisted; enabling comment moderation; declaring if your content is made for kids; using channel branding elements like banner, description and profile photo to clearly communicate your value and topic.
The narrator stresses the importance of titles, thumbnails and tapping into audience curiosity over SEO keywords. He encourages new creators to get hands-on experience making videos rather than overplanning, saying "nothing beats experience."