The narrator discusses various tactics for improving email deliverability and avoiding spam filters. Key points include:
Sender reputation is complex, incorporating domain, inbox, and IP reputation. Email providers are constantly updating spam filters, so tactics change over time.
To improve domain reputation, set up SPF, DKIM, and DMARC authentication.
For better inbox reputation, warm up new inboxes gradually, set daily sending limits, and use email services like Mail Reach.
Set up multiple inboxes and email variations to distribute volume. Make emails resemble normal human traffic patterns.
In the Apollo platform, enable opt-out messages, disable click tracking, and route tracking through subdomains. Set minimum send delays between emails.
Only target verified emails and recent contacts to minimize bounces. Use A/B testing to vary email content.
Here is a condensed summary of the main points from the text:
The narrator discusses major 2024 email marketing updates announced by Google and Yahoo independently that will impact cold email marketers. The updates focus on tighter spam controls, including stringent sender authentication requirements, mandatory one-click unsubscribe links, and a very low 0.3% spam complaint threshold.
The narrator stresses these changes essentially attack cold email on Gmail. As Google and Yahoo combined only receive 30% of business emails, shifting away from Gmail can offset losses. But implementing best practices around target relevance, lead magnets, warmup, etc. will strengthen campaigns.
Key recommendations include:
The narrator remains optimistic that cold email will endure these changes as it has previous anti-spam attacks. However, poor cold emailers will struggle while those enhancing relevance and value will thrive.
The narrator says that in February 2024, Gmail and Yahoo will implement new email authentication and spam prevention policies. These changes will make it harder to get emails delivered, so marketers need to prepare now.
The main changes are: use a custom domain instead of @gmail.com or @yahoo.com, authenticate emails correctly with SPF, DKIM, and DMARC to prove emails are from your business, keep spam complaints below 0.3%, and have a one-click unsubscribe option.
These were best practices before, but now they are requirements. The narrator explains each one in more detail and says GetResponse can help with implementation. Whether using GetResponse or not, following the new rules is essential for email deliverability.
Here is a condensed summary of the main points from the text:
Jesse says cold email is growing as more people stop doing it or do it poorly, leaving opportunities for those who understand domain reputation and inbox delivery.
Vaibhav agrees, saying increased email security makes cold email more difficult but presents opportunities. It's getting harder each day for technical reasons as email clients protect customers more.
They dispute claims that cold email is dead. Jesse says to use emails properly for communication, not distraction. Focus on getting quality replies. He recommends 50 randomized emails per domain daily, monitoring complaints.
Vaibhav looks at metrics beyond opens. Reply rates, positive response rates indicate performance. Varied email copy beats mass mailing detection. Follow natural email sending patterns.
They discuss technical email setup like SPF, DKIM, DMARC alignment. Jesse watches complaint volumes and separation from marketing emails. Vaibhav adds sending frequency, patterns, and velocity management.
For deliverability tools, Jesse likes inbox rotation instead of per inbox payments. He suggests Microsoft and Google business suites, plus g-lock apps for testing. Vaibhav agrees, adding Mail Tester for verifications.
The narrator explains that recently many of his company's emails started going to spam. Unable to find an expert to solve the problem, he became an expert on email deliverability himself.
He emphasizes the importance of protecting your primary domain's reputation by using secondary domains for cold emailing. He also advises warming new email addresses and domains before sending important emails.
The narrator outlines key email configuration records like MX, SPF, DKIM, DMARC, and BIMI and how to check if they are set up properly. He demonstrates using tools like EasyDMARC and MA Tester to generate and validate records and monitor deliverability.
Finally, he shows how Instantly Ai can be used to warm new email addresses and monitor domain blacklists to avoid issues before they arise.