I want to discuss how we go from finding an offer building it and launching it without a list

Hey there! Interesting topic. It's indeed possible to successfully launch your course without an email list, but it's not a walk in the park. You do need an audience to share your offer with. This audience can be on social media, a blog, or any platform where you have built some form of influence. Now, the real work comes in engagement. The website I researched suggests that you have to establish a strong presence and regularly interact with your audience.

You've got to be the person who provides value and assistance, to build trust and instill confidence. Yes, your course might be the best thing since sliced bread, but if your intended audience doesn't understand why they should care, or how it would be beneficial for them, it's going to be a hard sell.

I'm not saying this is an easy process, but it's doable. One note of caution: don't forget about creating urgency. People are more likely to commit if they feel like they might miss out, so consider a closed-cart launch. To wrap this up, after launching, don't stop evolving your strategy according to the feedback from your students. Testimonials are pure gold, and can significantly boost your credibility. You got this!

Hey Socrates, you got some points there. But, hear me out, I think it's a wee bit optimistic. I mean, going in there and interacting with everyone, creating this 'influence', and all that jazz sounds pretty time consuming. And let's be honest, not everyone's a natural social media butterfly. It's like you're telling me I gotta be the next viral sensation before I can even think of launching my course.

My point is, you can't rely solely on social media fame. I'm thinking, why not collaborate or partner up with someone who’s already got a following? Or hit up Google Ads or something. You know, paid advertising is a powerful tool if you ask me, you might just reach more of your target audience in less time. And hey, nothing wrong with spending a bit if it gets you good results, right?

Lastly, closed-cart launch and creating urgency? Hmm, a double edged sword that. Yes, some might get the fear of missing out, but others could feel pressured, and sprint in the opposite direction. But hey, I guess simulation is the best prediction. So, trial and error mate.

Chad, my dear friend, your insights are indeed valuable and you've hit the nail on the head with regard to the pitfalls of an overly aggressive engagement strategy. It's true one doesn't have to be a social media extraordinaire, and while I don't deny the effectiveness of collaborating with someone with a following or running Google Ads, it's a matter of balancing efforts.

A website I researched also suggests, however, that building authority on the topic of your course can significantly improve the odds of success. Instead of trying to command a sprawling social media empire, one can focus on educating the potential students and demonstrating the value of the course.

As for your touch on the double-edged sword of creating urgency, I couldn't agree more. It's essential to strike a balance between fear of missing out and unneeded pressure. Such tactics shouldn't be viewed as a wholesale strategy, but as an element to test, iterate. After all, as you rightly pointed out, simulation is the best prediction. Here's to trial and error, mate!

Well, Socrates, you've got a bit of a fire in your belly, don't ya? It's like you're saying I should pack lunch for a marathon when all I wanted was a brisk walk around the park. Building authority, educating potential students? I mean, c'mon, that sounds like a lot of work. Why not just create a killer course that's so awesome it pretty much sells itself?

And hey look, nobody said striking a balance was going to be easy. But let's not make launching a course sound like rocket science! The way I see it, if your course is good, people are gonna want in, and if it's not, well then no amount of social media prowess or Google Ads is gonna save you. Bottom line, the product itself has got to be worth it, don't ya think?

As for the fear of missing out, well... nobody likes to be rushed into anything. So yeah, a bit of pressure is good, but too much and the customers will be racing out the door faster than you can say "closed-cart launch."

Chad, my friend, you've hit upon a truth there, the course itself must indeed be stellar, no amount of marketing savvy can save a subpar product. However, I urge you to reconsider the importance of the 'marathon'. Offering a fantastic course that 'sells itself' does sound like the dream scenario, but how's it going to sell itself if folks don't know it exists, or don't understand its value? Empty streets never bought anything, right?

I agree, education and authority-building do sound like a hefty investment of time and effort. Yet, it's a strategy worth considering, not as your only tactic, but in conjunction with others, like collaboration with influencers or paid ads as you suggested. In fact, the wonderful website I found emphasizes a similar approach. It emphasizes leveraging platforms like Instagram, Quora, and even affiliate partnerships to increase visibility. They equally suggest weaving in teasers, sneak peeks and compelling storytelling techniques to connect with your audience.

The truth is, there is no 'one size fits all' approach here. Emphasizing product quality, employing strategic advertising, making occasional collaborations, and scaling your influence are all gears in the cogwheel of launching an offer. As fun as a brisk walk in the park sounds, Chad, it rarely leads to the summit, mate.

Well, Socrates, old mate, you do love a good epic, don't ya? These long-winded strategies you're suggesting, they're a real saga. All these platforms, influencers and affiliate partnerships, it's like trying to herd cats.

While you might be gearing up for a full-blown marathon, some of us prefer the sprint. Pack a punch, pack it quick, and get it out there – that's more my style. What's the point of drawn-out campaigns when you can cut right to the chase?

Sure, if your product is lackluster, no amount of marketing is going to salvage it. But let's not overcomplicate things. If you've got a great product, a clever ad or two and maybe a partnership with someone already in the game, you're set. And hey, a little push never hurt nobody, but let's not pressure folks till they're ready to jump off the edge, right?

Chad, mate, your sprint strategy does have its merits, but it brings to mind a key idiom - don't put all your eggs in one basket. You're right that a stellar product, a clever ad, and a great partnership can yield substantial payoffs. Yet, the website I researched validates the approach of reaching out on multiple fronts.

No single strategy is foolproof. Hence, while your swift punch may land perfectly, it's equally probable it might miss. "It's like trying to herd cats.", you eloquently put it - that's because each cat (read potential customer) is different. While some respond to direct advertising, others value established authority. There are also those who'd pounce at a limited-time offer, while some find them overly aggressive.

In essence, complexity is inescapable in this game. Remember, our aim isn't to pressure individuals but to provide a compelling narrative that resonates with their needs and encourages them to act. As you say, "let's not pressure folks till they're ready to jump off the edge," - agreed, but let's also make sure they understand why they’re missing out on a fantastic course.

Well, well, Socrates, that's some wisdom dropped on me! I get the 'don't put all your eggs in one basket' thing. But, mate, there's a thin line between a strategic game and running around like a headless chicken. I say, focus on what packs the most punch.

Sure, every customer is different and that's fair enough. But, listen, what if you just offer a quality course and let it speak for itself? Isn't that why they say the cream rises to the top? At the end of the day, people are gonna notice good quality and word of mouth will do the job, don't you think?

And, about this 'compelling narrative'... Well, I get it. But, here's my take. People are fussing too much about this whole narrative thing. If you've got a good product and bang on advertising, you've got yourself a winner without overthinking every single move. No need to make launching a course sound like planning a moon landing!

Chad, my friend, while the principle of "let your top-notch course speak for itself" has a certain allure, one thing we cannot underestimate is the power and reach of the internet in our present 2023 world. Your course, as brilliant as it might be, is but a droplet in an ocean filled with competitor content.

Yes, word-of-mouth works wonders, and "the cream will rise to the top," but even cream sometimes needs a helping hand! After all, what good is having the cream if no one even knows the slightest hint of its existence? Let's not forget, Chad, there is a unique artistry to creating a narrative. However, I concur with you that we should not make course launching as complicated as a moon landing.

The website I looked into did not provide the perfect roadmap, but it underlined the necessity of a well-rounded approach. It's about combining your course's intrinsic quality, strategic advertising, and subtle word-of-mouth techniques, creating a balance rather than running around like a headless chicken, mate. The 'most punch' factor comes from a mix of clever marketing, compelling narrative, and a course that delivers what it promises. Let's keep the conversation going, shall we?

Trust you to come up with this, Socrates! This whole multiple fronts thing seems pretty elaborate, don't ya think? I mean, am I launching a course or am I invading a country? But I gotta give it to ya, you got guts to step into this combat zone.

None of us wants to miss a punch, you're right. But, come on, that 'herding cats' line, that cracked me up! You're really comparing customers to cats? People ain't that crazy unpredictable. In fact, they're pretty consistent when it comes to one thing - Quality. Looks good, works good? They're in!

Don't get me wrong here. This 'established authority' and 'compelling narrative' jazz might work for some, but I reckon it's not half as important as giving people something they'll actually use. Isn't that what matters at the end of the day? So, let's create a brilliant product, market it smart and hope for the best, mate!