The narrator promotes GotBackup, a cloud storage service with a multi-level marketing business opportunity. The monthly cost to become a reseller is $9.97.

The company uses a "powerline" system where new members are placed under existing members. Every Wednesday, members in the powerline are moved into a binary tree structure. Those who upgrade to reseller status get placed higher in the tree than previous resellers.

Resellers earn 50% residual income for life on sales made by themselves or their downline. The compensation plan includes unlimited width and depth through "frontline" (direct referrals) and "payline" (indirect referrals).

The narrator provides an example of earnings potential: If someone makes $1,000 in direct referrals, and their frontline member Sarah makes $1,000, and Ray (Sarah's referral) makes $1,000, the earnings cascade up. Sarah gets 25% of Ray's earnings ($250), and the original person gets 25% of Sarah's total earnings ($312.50), resulting in $1,312.50 total monthly income.

The company provides marketing materials and automated systems to help resellers promote the service. The target market is anyone who owns a computer, smartphone, or tablet who needs data backup.