https://fldmp.com/12-Vasco-Saas-Marketing/03-Free-Client-Methods/21-Programmatic_SEO_From_a_2M-mo_Site.mp4
https://fldmp.com/12-Vasco-Saas-Marketing/03-Free-Client-Methods/21-Programmatic_SEO_From_a_2M-mo_Site.mp4 - Part 1
The narrator discusses a case study of Visme, a competitor to Canva. Visme generates 2 million organic impressions monthly, about 2% of Canva's 100 million. This demonstrates market share potential for similar products.
Both companies use comparable SEO strategies. They create long-form landing pages for specific use cases like "make business cards" or "make infographics". These pages target keywords containing "make" or "creator". Canva goes further by creating sub-pages for niche-specific templates.
Visme targets multiple languages, including Spanish and Portuguese, expanding their reach. Both companies leverage YouTube and Facebook for social traffic. They produce educational content to attract users to their tools.
The narrator notes that Visme and Canva target similar countries, including the US, Brazil, India, and Mexico. They also create pages for templates, targeting users who want pre-made designs rather than online creation tools.
An interesting technical SEO error was found on Visme's site: duplicate H1 tags on some pages. The narrator expresses surprise at this oversight for such a large company.
The video concludes by mentioning a new Managed SEO Solution offered by the narrator's company, Vetted. This service connects clients with pre-vetted SEO professionals for ongoing, full-stack SEO services.
.https://fldmp.com/12-Vasco-Saas-Marketing/03-Free-Client-Methods/21-Programmatic_SEO_From_a_2M-mo_Site.mp4 - Part 2
The narrator discusses smallpdf.com, a website offering PDF tools. It is one of the 200 most visited websites with over 50 million active users monthly. The company recently acquired a Swiss-owned PDF tool for $30 million.
Smallpdf receives almost 25 million visitors monthly, with 70% coming from organic traffic. They have 1.4 million backlinks and 80,000 organic keywords. The site offers various PDF tools like compression, conversion, scanning, splitting, and merging.
The global document management market is worth $22 billion. Smallpdf's success is attributed to their SEO strategy. They have dedicated, well-optimized pages for each tool, with clear calls to action and relevant content. These pages rank highly for specific keywords related to PDF operations.
The narrator emphasizes the importance of increasing dwell time and decreasing bounce rate to maintain high rankings. Smallpdf's pages are designed to show users what they need immediately, improving user experience and search engine performance.
The company uses a programmatic SEO approach, similar to other large companies like Canva and Airbnb. Their backlinks come from various sources, including GitHub, Apple Maps, Wikipedia, and Reddit.
The narrator promotes several tools, including an SEO data tool, a directory listing website builder, and an AI content creation tool called Journalist.
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