12-Vasco-Saas-Marketing Free 11-15

12-Vasco-Saas-Marketing Free 11-15 - Part 1

Here is a condensed summary of the main points from the text:

YouTube is a visual search engine, so the thumbnail is the most important element, followed by the title and then the description. Thumbnails with faces tend to get more clicks. Clickbait titles and thumbnails also help get more clicks. Once viewers click, go straight to the point in the video to maximize watch time, which helps with YouTube recommendations and rankings.

Avoid adding too many external links in the description, since YouTube wants to keep people on the platform. If necessary, add links in a pinned comment instead. Focus on all optimization elements - thumbnail, title, on-page SEO, off-page SEO - for best YouTube rankings.

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12-Vasco-Saas-Marketing Free 11-15 - Part 2

Here is a condensed summary of the main points from the text:

The narrator outlines two methods for repurposing long-form video content into short-form content:

1. Simply re-upload the long-form video to short-form platforms like TikTok without editing it to fit the aspect ratio.

2. Use video editing software like Camtasia to crop and edit the long-form video into short vertical clips that look native to short-form platforms.

For the second method, the steps are:

- Upload the long-form video to Camtasia (or other editing software).

- Change the project settings to a vertical video aspect ratio.

- Trim, duplicate, and rearrange clips from the long-form video to create short 15-60 second clips.

- Add text annotations and editing to make it more engaging.

This creates short-form content that matches the native vertical look and feel of platforms like TikTok or Instagram Reels, even though it originated from a long-form horizontal video.

The narrator recommends outsourcing these editing tasks instead of doing them yourself to save time.

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12-Vasco-Saas-Marketing Free 11-15 - Part 3

Here is a condensed summary of the main points from the text:

The narrator discusses a YouTube video he created by compiling 30 previous 2-minute videos into one 1-hour "course" video. This long-form repurposed video has nearly 5,000 views, while the individual component videos had hundreds of views each.

By stitching the videos together with a short introduction, he created a new long-form video that ranks well for "SEO link building course" without doing much extra work. The intro provides context so the video doesn't just launch right into the repurposed clips.

This repurposing strategy works because YouTube rewards long-form content. It gives the channel more real estate and exposure. The narrator is able to get more views and increase authority by repurposing existing content into a "course" without creating anything new.

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12-Vasco-Saas-Marketing Free 11-15 - Part 4

Here is a condensed summary of the main points from the text:

The narrator discusses strategies for repurposing YouTube video content onto other platforms like TikTok, LinkedIn, and Twitter to reach more people. The core message and value of the content can be reused, but it should be adapted to suit each platform's audience and format.

For example, the narrator made a 15-minute YouTube video case study on a profitable mattress business. To repurpose it, they turned it into a Twitter thread with screenshots and key information from the video, broken down step-by-step. Their threads got up to 50,000 impressions.

Simply pasting the YouTube link does not work - you need to craft content specifically for each platform. The goal is maximizing the reach of valuable videos, not always creating new videos. Consider hiring a virtual assistant to help syndicate content.

Repurposing takes work since platforms have different formats. But it's worthwhile to get more visibility for the time put into creating quality videos. The narrator urges squeezing as much exposure out of each video as possible by sharing across multiple platforms.

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12-Vasco-Saas-Marketing Free 11-15 - Part 5

Here is a condensed summary of the main points from the text:

The narrator emphasizes the importance of repurposing content across multiple platforms like YouTube, LinkedIn, Facebook, and TikTok. What works well on one platform may not work as well on another.

The narrator automatically syndicates YouTube videos to LinkedIn, Facebook, and TikTok using software. This saves time and effort while reaching more viewers. LinkedIn and Facebook allow 16:9 aspect ratio videos natively. TikTok converts videos to vertical format and adds titles, descriptions, and captions automatically.

Posting videos to multiple platforms can provide "free views" and impressions. TikTok's algorithm guarantees a new video will be shown to at least 200 people. While they may only watch for a few seconds, it still provides some exposure. Facebook can also help build an audience over time.

The key is to repurpose content across multiple platforms automatically to maximize viewership. This lets you get the most value from the time invested in creating content, without additional effort for distribution.

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