Here is a condensed summary of the main points from the text in 197 words:

YouTube ads have huge potential, but the narrator struggled with them at first. He gave up on YouTube multiple times after losing money, but finally cracked the code. The key is testing many variations of your video ad to find what works. Now his company is dominating YouTube ads in their niche. He says going through this painful testing phase is necessary to succeed on YouTube.

The narrator believes YouTube ads can drive 30% more revenue than Facebook ads because YouTube has a massive, steady stream of viewers. However, new advertisers face "invisible penalties," so you must commit to an extensive testing phase before seeing success.

His process is: First, optimize video sales letter (VSL) campaigns on Facebook. Then take the winners to YouTube for more testing. Keep trying variations until you find what works. This takes weeks of losing money, but eventually you'll crack the code. Then you can scale rapidly.

The narrator says that if you aren't advertising on YouTube yet, you could potentially double your revenue by tapping into this powerful platform. But be prepared to go through hell before you see the wins.

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The narrator learned that some mentors of his made a fortune on a website called MyLikes. They found this secret traffic source and dominated it, making $5,000 a day in profit for over a year.

The narrator realized there could be opportunities in new advertising platforms before others catch on. When he heard Snapchat would not be acquired by Facebook, he prepared campaigns to launch when Snapchat's self-serve advertising platform was released. On day one, he launched several campaigns and had great success, paying only 8 cents per swipe up. However, Snapchat later cracked down on affiliate campaigns.

The narrator gave another example of a friend cracking a profitable campaign on ad supply to make millions in net revenue. He emphasizes keeping an eye out for new advertising opportunities and being first to market to take advantage of low costs and high returns.

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Chad Media Buying involves doing the least amount of work possible to get the best results when advertising online. The key is to focus efforts on creating high-quality video ads rather than tweaking ad platforms.

The narrator learned this strategy from mentors. They advised using simple targeting like gender and age, and letting Facebook's algorithm optimize based on pixel data to find likely buyers. This enables the platform to do the heavy lifting.

Key optimization metrics are cost per 3-second video view (target 8 cents) to measure attention, and average watch time (target 1 second per minute of video) to measure engagement. Test different hooks and intro versions.

If attention is strong but few buy, likely the offer isn't believable. Test different mechanisms and offers. 200% ROI typically signals a top monster campaign. Negative 30% ROI means a campaign is nearly there.

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The narrator discusses the risks and rewards of using affiliates to promote brands. Some affiliates can cause major issues like getting brands banned on Facebook or exaggerating product claims. However, the right affiliates can significantly boost sales.

When the narrator had a skincare brand, they avoided affiliates to maintain control and avoid risk. However, this may have limited growth. Affiliates can still be valuable if properly vetted.

If acquiring a brand, poor affiliate marketing history can deter buyers. Strangers promoting products can backfire despite potential rewards.

In summary, affiliates have risks and rewards. Brands must evaluate if the potential growth outweighs the potential damage from rogue affiliates. Tight control and oversight is essential.

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Here is a condensed summary of the main points from the text in 211 words:

The narrator has spent over $10,000 per day on TikTok ads before, but does not focus on TikTok much currently. He says TikTok is not an efficient source of traffic and sales compared to Facebook and YouTube.

It takes the same amount of effort to get to $10,000 in TikTok ad spend as it does to get to $100,000 in ad spend on Facebook and YouTube. So the narrator focuses mostly on Facebook and YouTube instead.

However, TikTok can still be profitable. The narrator recommends using short video ads leading to a landing page with a longer video sales letter (VSL). The buy button would show up later in the VSL.

There is a sizable older demographic on TikTok beyond just young people. So TikTok could work for 40+ niches too.

But overall, the narrator suggests focusing more effort on scaling Facebook and YouTube ads rather than expanding too much into additional channels like TikTok or native ads.

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