Peter Kell VSL 6.2 to 7.1

Peter Kell VSL 6.2 to 7.1 - Part 1

Here is a condensed summary of the main points from the text in HTML:

The narrator says that fancy video sales letter (VSL) shoots are not required to have successful campaigns - ugly, simple videos can work very well. However, for big brands, polished videos are worthwhile. The goal is a compelling script that grabs people's attention and helps them solve problems. Today the narrator is showing a full production VSL shoot to demonstrate the process at a high level.

Jim Quick, the expert being filmed, aims to inspire people to believe in themselves again and regain hope. He struggled with confidence for 13 years and wants to help others like he wished he had help. Reaching 10 million people with the VSL would mean everything to Jim.

Overall this was a great VSL shoot with all elements needed for an impactful campaign. One area for improvement next time is tighter, less bloated closing sentences. The key is having short, punchy sentences throughout. But this was still a phenomenal script and amazing launch towards a monster campaign.

https://fldmp.com/5peterkell-vslmaster/06%20-%20Module%20-%2006/6.2.mp4

Peter Kell VSL 6.2 to 7.1 - Part 2

The narrator demonstrates how to use VidTowel to spy on top YouTube video ads. By filtering for unlisted videos over 10 minutes, you can find ads from top advertisers like Mindvalley, GundryMD, and others. The narrator shows how Mindvalley has the #1 ad by views, with 2.6 million, 60% more than the #2 ad. Other top ads use effective hooks and benefits to sell their products.

The narrator explains you can take these top performing ads, transcribe them with Rev.com, break them into sections, and rewrite them for your own offers by swapping out the product and angles. This allows you to model what works without overly copying any one source. The key is being creative in finding your own angle that works.

The narrator emphasizes that while some of these ads are promoting questionable claims, the ads themselves are very effective. By studying them, you can apply their techniques in an ethical way to promote your own legitimate offers.

https://fldmp.com/5peterkell-vslmaster/06%20-%20Module%20-%2006/6.3.mp4

Peter Kell VSL 6.2 to 7.1 - Part 3

Here is a condensed summary of the main points from the text:

Spy Tools allows you to see the biggest and best marketing campaigns that top marketers are running. It's like having access to the best marketers in the world showing you their most successful campaigns.

Spy Tools shows you the ads and campaigns that are working right now. It updates daily with the newest, most relevant campaigns. This allows you to get ideas and proof for your own campaigns.

The narrator shows how to use the "save search" function to save searches for top advertisers like V Shred. This allows you to easily check back on their latest campaigns. For example, one of V Shred's recent ads asks people if they wish they knew fitness information sooner overlaid on a video of a woman working out.

Looking at the highest viewed and most liked Facebook videos filtered by age group can surface many of the biggest campaigns. For example, one ad asks what happens when alcohol is mixed with rosemary and talks about rosemary's benefits. This type of question headline can work very well.

Many top ads right now use reaction videos showing real people reacting to content. For example, an ad from Bed Hills MD shows a doctor reacting to a face bra someone is wearing to smooth wrinkles. The doctor then debunks claims made on TikTok related to wrinkles.

Trash can style ads are also still working where the narrator throws away or destroys something they claim is bad or unnecessary. The narrator shows some examples of these trash can style ads from Dr. Gundry throwing away things like apples or potatoes.

The key is finding a handful of big winning campaigns and angles from top advertisers to get ideas from and model. The narrator encourages spying on Spy Tools daily to come up with a list of 5 ad angle ideas to test.

https://fldmp.com/5peterkell-vslmaster/06%20-%20Module%20-%2006/6.4.mp4

Peter Kell VSL 6.2 to 7.1 - Part 4

The narrator discusses using a tool called the "Flesch-Kincaid readability score" to analyze text and make it simpler. The goal is a grade level of around 7. Trump gave a campaign speech with a readability score of grade level 2, which the narrator found very impressive.

The main points are:

Paste text into the Hemingway online tool to get a readability score
Aim for grade level 7 or lower
Simplify sentences, use smaller words
This makes ideas very clear and engaging to readers/viewers
Trump's campaign speech scored a 2nd grade reading level, which is exceptionally simple and part of why he communicates so effectively

https://fldmp.com/5peterkell-vslmaster/06%20-%20Module%20-%2006/6.5.mp4

Peter Kell VSL 6.2 to 7.1 - Part 5

Here is a condensed summary of the main points from the text in 197 words:

YouTube ads have huge potential, but the narrator struggled with them at first. After failing to crack the platform three times, a media buyer convinced him to keep trying. Finally, they developed a winning strategy by creating 52 variations of their best Facebook video ads. Now their YouTube ads massively outperform Facebook.

The key to YouTube ads is going through hell to optimize your video ads. The platform sees consistent traffic and works well for long video sales letters (VSLs), which the narrator focuses on. Once optimized, YouTube delivers bigger, more stable results than Facebook's rollercoaster performance.

After handing YouTube ads to an ineffective agency, the narrator flew to Malaysia and spent 3 weeks fine-tuning their VSLs. This painful process finally yielded a top-performing campaign. His team now dominates YouTube VSL ads. The experience proved that optimizing video variations is essential to YouTube success.

https://fldmp.com/5peterkell-vslmaster/07%20-%20Module%20-%2007/7.1.mp4

Copy All Text

Here is a condensed summary of the main points from the text in HTML:

The narrator says that fancy video sales letter (VSL) shoots are not required to have successful campaigns - ugly, simple videos can work very well. However, for big brands, polished videos are worthwhile. The goal is a compelling script that grabs people's attention and helps them solve problems. Today the narrator is showing a full production VSL shoot to demonstrate the process at a high level.

Jim Quick, the expert being filmed, aims to inspire people to believe in themselves again and regain hope. He struggled with confidence for 13 years and wants to help others like he wished he had help. Reaching 10 million people with the VSL would mean everything to Jim.

Overall this was a great VSL shoot with all elements needed for an impactful campaign. One area for improvement next time is tighter, less bloated closing sentences. The key is having short, punchy sentences throughout. But this was still a phenomenal script and amazing launch towards a monster campaign.
----
 The narrator demonstrates how to use VidTowel to spy on top YouTube video ads. By filtering for unlisted videos over 10 minutes, you can find ads from top advertisers like Mindvalley, GundryMD, and others. The narrator shows how Mindvalley has the #1 ad by views, with 2.6 million, 60% more than the #2 ad. Other top ads use effective hooks and benefits to sell their products.

The narrator explains you can take these top performing ads, transcribe them with Rev.com, break them into sections, and rewrite them for your own offers by swapping out the product and angles. This allows you to model what works without overly copying any one source. The key is being creative in finding your own angle that works.

The narrator emphasizes that while some of these ads are promoting questionable claims, the ads themselves are very effective. By studying them, you can apply their techniques in an ethical way to promote your own legitimate offers.
-----
 Here is a condensed summary of the main points from the text:

Spy Tools allows you to see the biggest and best marketing campaigns that top marketers are running. It's like having access to the best marketers in the world showing you their most successful campaigns.

Spy Tools shows you the ads and campaigns that are working right now. It updates daily with the newest, most relevant campaigns. This allows you to get ideas and proof for your own campaigns.

The narrator shows how to use the "save search" function to save searches for top advertisers like V Shred. This allows you to easily check back on their latest campaigns. For example, one of V Shred's recent ads asks people if they wish they knew fitness information sooner overlaid on a video of a woman working out.

Looking at the highest viewed and most liked Facebook videos filtered by age group can surface many of the biggest campaigns. For example, one ad asks what happens when alcohol is mixed with rosemary and talks about rosemary's benefits. This type of question headline can work very well.

Many top ads right now use reaction videos showing real people reacting to content. For example, an ad from Bed Hills MD shows a doctor reacting to a face bra someone is wearing to smooth wrinkles. The doctor then debunks claims made on TikTok related to wrinkles.

Trash can style ads are also still working where the narrator throws away or destroys something they claim is bad or unnecessary. The narrator shows some examples of these trash can style ads from Dr. Gundry throwing away things like apples or potatoes.

The key is finding a handful of big winning campaigns and angles from top advertisers to get ideas from and model. The narrator encourages spying on Spy Tools daily to come up with a list of 5 ad angle ideas to test.
-----
 The narrator discusses using a tool called the "Flesch-Kincaid readability score" to analyze text and make it simpler. The goal is a grade level of around 7. Trump gave a campaign speech with a readability score of grade level 2, which the narrator found very impressive.

The main points are:

<ul>
 <li>Paste text into the Hemingway online tool to get a readability score</li>
 <li>Aim for grade level 7 or lower</li>
 <li>Simplify sentences, use smaller words</li>
 <li>This makes ideas very clear and engaging to readers/viewers</li>
 <li>Trump's campaign speech scored a 2nd grade reading level, which is exceptionally simple and part of why he communicates so effectively</li>
</ul>
-----
 Here is a condensed summary of the main points from the text in 197 words:

YouTube ads have huge potential, but the narrator struggled with them at first. After failing to crack the platform three times, a media buyer convinced him to keep trying. Finally, they developed a winning strategy by creating 52 variations of their best Facebook video ads. Now their YouTube ads massively outperform Facebook.

The key to YouTube ads is going through hell to optimize your video ads. The platform sees consistent traffic and works well for long video sales letters (VSLs), which the narrator focuses on. Once optimized, YouTube delivers bigger, more stable results than Facebook's rollercoaster performance.

After handing YouTube ads to an ineffective agency, the narrator flew to Malaysia and spent 3 weeks fine-tuning their VSLs. This painful process finally yielded a top-performing campaign. His team now dominates YouTube VSL ads. The experience proved that optimizing video variations is essential to YouTube success.
-----