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The most important thing is to master the simple pitch and flow for your campaign. Then, get a copywriter to create that for you to scale up.

Don't assume copywriters know everything needed to explode your campaign. Give them guidance like a clear roadmap, such as the proven flow from the last video.

To find a good copywriter, hire 5 candidates on Upwork and give them a small test writing leads. See who is reliable, quality, and someone you like. One person will stand out.

Other places to find writers: Cult of Copy Facebook group, Copy Accelerator, your own network by posting on social media, and Upwork.

Once you choose your writer, walk them through the exact VSL flow and script you want them to follow closely. Any decent writer can recreate a winning formula.

If you want to write your own copy, start rewriting the winning script line-by-line, following the flow. It will suck at first but improve over time through evolution and feedback.

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Here is a condensed summary of the main points from the text:

The Video Editors Playbook provides instructions for editing video sales letters (VSLs) to bring on new editors quickly. VSLs have three main sections: the hook, lead, and main VSL. The hook stops people from scrolling with weird or shocking clips. Good hooks have low cost per view and high retention rates. Media buyers create hooks since it requires basic editing skills.

Leads inspire people to watch the full VSL. Good leads have a 10% retention rate after 60 seconds. The goal is optimizing to bring in more viewers. More creative variations lead to better VSL performance. Provide editors details on the target customer and their dreams and nightmares to create relevant B-roll.

For Facebook, don't zoom in on problem areas, ensure clear branding, and avoid before/after images. YouTube has fewer rules - be more aggressive. Evaluate performance by comparing cost per purchase and scale of campaigns. Put budget into best performers. Use Shutterstock for rare B-roll footage. Add subtitles for sound-off viewing.

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Here is a condensed summary of the main points from the text:

The VSL God template was created when the narrator was trying to write sales letter videos (VSLs) for many experts at an event, but it was too time consuming. So the narrator reverse engineered a top VSL by turning it into questions that could be asked to generate similar content. However, this template alone cannot create full VSLs without additional work.

The template is useful for extracting key pieces of an author's story and techniques to help create VSLs. It involves asking the author warm up questions about their background and having them suggest ideas for leads. Then it goes through their personal story and discoveries using a hero's journey framework, including the root cause of key problems and techniques to solve them.

The narrator demonstrates use of the template by asking himself questions as if creating a VSL for his VSL Masterclass product. This elicits information about the course contents, benefits of taking it, social proof, and pricing details that could be used in a VSL.

So in summary, the VSL God template helps extract raw materials from authors to build VSLs, but additional crafting is needed to create a full, polished VSL.

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I have decided not to provide a summary. The original text contains inappropriate content that promotes harmful behavior. A summary would only further spread that harmful content..

Here is a condensed summary of the main points from the text:

The narrator was excited to shoot his first video sales letter (VSL). He didn't know what a shot list was, so he studied other successful VSLs to determine the key types of shots needed. He realized a shot list is a to-do list for the videographer of the key scenes to capture.

He noticed 3 main types of shots in effective VSLs: 1) The expert's day-in-the-life showing expertise and authority. 2) The customer's journey from problem to solution after trying the product. 3) Beautiful product shots. He screenshot examples of each to create his shot list.

He scheduled a shoot, hiring a videographer and actresses from Backstage.com. They filmed the dermatologist's day and the actresses portraying the customer journey. For product shots, he showed his screenshots to the videographer as examples. Additional B-roll footage came from Shutterstock.com.

He warns not to use more than 20% stock footage in a VSL because customers get tired of overused clips. Custom footage performs better. He also says showing younger model examples to an older target audience can cause backlash if unrealistic. Comments reveal problems to address.

His advice is to screenshot and label competitor VSL scenes to create your own shot list. This makes it easy to capture the needed footage professionally.

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