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The narrator shares proof that using very long sales videos (VSLs) for advertising is highly profitable. He shows a screenshot demonstrating earning $229,000 in revenue in one day from a 32-minute VSL, with $80,000 in profit after ad costs. Companies running these profitable VSLs get acquired easily. The narrator initially doubted long videos would work, but the proof shows otherwise - for example, a list of the top performing videos now are mostly over 15 minutes long.

The narrator started with short product promo videos under 5 minutes. After tweaking and improving the story and mechanisms, videos lengthened to 5-11 minutes. But higher priced products like supplements require longer videos and better closes to maximize average order value. After learning an "ultimate AOV close" technique, the narrator's videos increased to 20 minutes, and sales exploded. Later 40-minute VSLs for a $15 million/year collagen supplement did very well.

Short videos just get people to test a product. To sell high-ticket, yearly subscriptions, you need long videos and great closes. The key is having one highly profitable VSL that returns $3 for every $1 spent on ads. Upcoming videos will teach how to create these, starting with importance of a strong authority figure that makes people want to listen.

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The narrator learned that you become like the average of your five closest friends. When he examined his friends, he realized they were all broke entrepreneurs like himself. He wanted to make $1,000 a day online, but none of his friends were achieving that.

He decided to form a mastermind group of people making $1,000 a day with native ads. After interviewing and assembling a group of five such people, the narrator's skills grew exponentially from interacting with them. Within 3 months, he hit his first $1,000 day.

He then set his sights on $10,000 a day and tried to connect with someone at that level. That person introduced the narrator to his business partner, who joined the mastermind. They eventually invited the narrator to work with them on Facebook ads, helping the narrator take his income to the next level.

In the end, by creating masterminds with people at the level he wanted to achieve, the narrator was able to increase his income and quality of life dramatically.

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The narrator says that in advertising, you should expect many failures before achieving success. He uses the analogy of baseball players who swing and miss frequently before hitting home runs. Similarly, your first video sales letter (VSL) likely won't be very successful, but after 40 iterations you may create a winning one. The narrator shares an example from venture capital firm Andreessen Horowitz where only a tiny fraction of their investments generate the majority of the fund's returns.

The narrator recounts meeting legendary infomercial creator AJ Cubani. Despite massive past success, Cubani has failed to crack Facebook and YouTube advertising. The narrator is struck by Cubani's mentality of focusing on success rather than failure. Instead of feeling dejected by losses, Cubani says he has been "unsuccessful at being massively successful" on these new platforms. The narrator sees this reframing of failure as pivotal to maintaining a positive mindset.

The narrator concludes by emphasizing the importance of word choice and emotional state. Using relaxed language can prevent strong negative emotional reactions. Maintaining a chill, optimistic state of mind facilitates downloading creative ideas that could lead to breakthrough successes after previous failures.

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The narrator emphasizes creating high-converting ads to rapidly scale a business. Focusing on what's controllable is key - creating an compelling story and script rather than trying to control external factors. Taking big "home run swings" with ads involves putting full effort into them, not just hoping they work. The narrator shot 32 highly-optimized video sales letter versions for Mindvalley. Success comes from exerting full effort on excellent creative, not from specific results. One breakthrough video ad enabled the narrator to generate $4 million per month in sales. Following a strategic process can lead to transformative results from a single ad.

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The narrator explains that creating a "vision board" with pictures representing your dreams and goals can help make them come true by visualizing them more often. He first tried this over 10 years ago by making one in his parents' basement, and found almost everything on it became real over time from seeing it daily. This showed him the power of vision boards.

He now has several large, artistic metal vision boards displayed in his home that he looks at while working to visualize his goals. He made one just for his dreams related to Mindvalley. The key is seeing your vision board often so your dreams stay top of mind. He links to directions for making your own vision board collage online. First brainstorm images and affirmations representing your vision using his worksheet, then hire someone on Fiverr to create a collage, then order a printed metal version from ShinyPrints.

He stresses not letting your vision fade by stopping looking at your vision board. His body tattoos of his values and mottoes ensure his life vision is "unescapable". He hopes creating vision boards helps you visualize and achieve your dreams like it did for him over the past decade.

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