Book in a Weekend is an online course that teaches you how to quickly write and self-publish an ebook on Amazon using AI writing assistance. The narrator claims these AI prompts enabled them to write books 10 times faster.
The course covers:
The narrator promises that AI will do the heavy lifting so you no longer stare at blank pages wondering what to write. They claim anyone has something valuable to say, even if you don't think you do.
.The narrator explains how to use Amazon to conduct market research for a book you want to write. He recommends reading the full lesson for more details. This video covers some basic aspects.
From Amazon's homepage, search keywords related to your book topic. For example, if writing about procrastination, search "procrastination" in the Kindle Store. Ignore sponsored results at the top.
Look through the search results. You'll find traditionally published and self-published books. Click on book titles that seem relevant.
For the book "The Procrastination Cure", the narrator notes the cover seems decent but dated. Over 1,000 ratings means it sells well. He researches the author, finding he has expertise in productivity with several related books doing fairly well.
In the Product Details, the sales rank of #41,000 means this book sells a few copies per week. Categorization shows where it ranks among related books. Click these categories to find more books to research.
In Customer Reviews, over 1,000 reviews gives a good sample. Two and three star reviews often explain what's missing from a book. This helps you shape your unique angle. Reviews sometimes recommend other relevant books to check.
Key things to look for: cover, author expertise, sales rank, categorization, number of reviews. Repeat this process, following branches to related books. Bring a unique stance to your book based on what existing ones lack.
.The narrator explains the benefits of using Calibre to format ebooks for Kindle publishing. Key points:
Calibre keeps all your ebook files organized in one place for easy access and Batch converting.
Sign up for Calibre using the email associated with your Amazon publishing account.
Upload your book manuscript as a Word doc. Don't include the cover image in this file.
Enter your book's metadata like title, author, etc. Upload your cover image separately.
Set input format to match your uploaded file type. Set output format to EPUB, recommended for wide compatibility.
Embed fonts and select iPad retina output for best image quality. Don't let Calibre generate a table of contents.
Review the converted EPUB file in Calibre's viewer before publishing.
.The narrator has sold over 3,000 copies of his AI Writer book and made over $30,000 in upsells to his Freelance Accelerator program. He shares how he created an irresistible $1 offer for the book with $179 in bonuses. This converts at 50%. After purchase, there is a video upsell pitch for the $250 Freelance Accelerator program which 4% purchase. This leads into a $5,000 program.
The sales page makes a direct pitch focused on the value. The sales letter tells the story behind the book and details what's inside. There are lots of positive reviews showing social proof. People don't have to purchase on Amazon to review there, so most reviews are from his buyers.
His plan is to advertise the backend $200 course since it will likely sell even better than Freelance Accelerator. He'll take a loss on the book sales to acquire thousands of buyers and email subscribers. This will build social proof with ratings and reviews while generating significant long term revenue.
.John shares how he promoted his book and funnel. The best promotion was an email campaign to SmartBlogger subscribers with 5-6 emails announcing and promoting the book. This sold over 2,000 of the 3,100 books. He also promoted on podcasts like James Altucher and Entrepreneur on Fire, selling a few hundred more books. Finally, he pitched the top marketing podcast, Marketing School, emphasizing his expertise rather than the book. Though still waiting to be booked, this demonstrates reaching out cold to top podcasts, focusing the pitch on one's value rather than the book, following up, and persistence.
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