**Comparative Table: General Niches vs Specific Niches** Below is the HTML code for a comparative table that contrasts **General (Broad) Niches** with **Specific (Narrow) Niches**, based on the information from the article. The table highlights differences in marketing costs, customer engagement, competition level, and more. ```html Comparative Table: General Niches vs Specific Niches
Aspect General (Broad) Niches Specific (Narrow) Niches
Marketing Costs Higher marketing costs due to a broad target audience. Up to 50% lower marketing costs by targeting a specific audience.
Customer Engagement Lower customer engagement rates. Increase customer engagement by 70%.
Competition Level High competition in saturated markets. Less competition, facing up to 70% less competition.
Customer Loyalty Lower customer loyalty due to lack of specialization. Boost customer loyalty by 60% through specialization.
Market Positioning Positioned as a generalist trying to appeal to everyone. Positioned as an expert in a specific area.
Examples General e-commerce, social media platforms. "Yoga for Lower Back Pain", "Plant-Based Nutrition".
Growth Potential Slower growth due to market saturation. High growth potential in emerging sectors (e.g., fintech projected to grow by 23% by 2025).
Authenticity and Passion Harder to convey authenticity; may lead to burnout. Aligns with personal expertise; 45% of successful entrepreneurs are passionate about their niche.
Market Saturation Highly saturated; difficult to stand out among 24 million e-commerce websites. Emerging markets less saturated; opportunities to become a market leader.
Advertising Spend Requires more advertising spend to reach a broad audience. More efficient ad spend by targeting niche audiences.
``` This code creates a responsive table within a container of **1200x600 pixels**, contrasting the different aspects of general and specific niches based on the given article. All necessary HTML and CSS are included within a single file for easy copying and pasting.