1. Explore Product Categories
Discover top-selling products on major platforms like Shopify and Amazon.
Shopify hosts over 1 million businesses
2. Discover Unconventional Sources
Use Flippa to find websites making over $10,000/month for niche ideas.
Uncover hidden profitable niches
3. Utilize Advanced Google Searches
Leverage search operators to gain market insights from platforms like Udemy.
67% of marketers use advanced search operators
4. Analyze Advertising Spend
Identify thriving markets by where companies invest their ad dollars.
Digital ad spend to reach $389B by 2025
5. Leverage Personal Expertise
Align your niche with your passions to build trust and reduce burnout.
45% of entrepreneurs are passionate about their business area
6. Start with Sub-Niches
Target sub-niches to face 70% less competition and specialize further.
Example: 'Yoga for Lower Back Pain'
7. Anchor to Mega Brands
Create complementary products or services for established brands.
Smartphone accessories market worth $20B+